I replaced the outside agency with a team of AI agents and serve as the creative director. The agents do the agency work; I set the direction.
Small and mid-sized companies pay agencies thousands a month for websites, search, and advertising, then wait days for changes and get work that sounds like everyone else. Keeping a site, the search presence and ad campaigns consistent across vendors is a job of its own.
This is the clearest proof that AI changes the economics of a small company: an entire agency function, run in-house by one creative director and a team of agents. I help clients decide which outside services to bring in-house, then build and run the agents that replace them.