AI in Practice · Marketing

An In-House AI Marketing Firm

I replaced the outside agency with a team of AI agents and serve as the creative director. The agents do the agency work; I set the direction.

The Problem

Agencies are expensive, slow and generic.

Small and mid-sized companies pay agencies thousands a month for websites, search, and advertising, then wait days for changes and get work that sounds like everyone else. Keeping a site, the search presence and ad campaigns consistent across vendors is a job of its own.

What It Does

How the system works

For Clients

What this means for your organization

This is the clearest proof that AI changes the economics of a small company: an entire agency function, run in-house by one creative director and a team of agents. I help clients decide which outside services to bring in-house, then build and run the agents that replace them.

The Rest of the Operating Layer

Other systems I built and run